Please answer the following questions:

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1. Which would most likely inspire you?

Watching an interaction on the subway.
Pinpointing the exact feeling song lyrics describe.
Seeing the way the light catches in a tree branch.

2. Choose the statement that most aligns with your creative process:

My inspiration to create comes from exposure to new creative expressions.
My inspiration to create comes from research and facts.
My inspiration to create comes from observations and how I feel in the moment.

3. Where are you most likely to start when solving a new problem?

People who have experience with the topic.
Institutions that have trusted information.
Past solutions that have solved similar problems.

4. What makes working on a project memorable?

Learning trivia tidbits and fun facts.
Absorbing art styles and cultural practices.
Uncovering what people don't normally think about.

5. What is the most fascinating part of experiencing art?

A shared piece of the human experience.
The historical and cultural signficance.
The overall aesthetic; new styles and intricate details.

6. Pick what you agree with more when viewing a painting:

I'm interested in the brushstroke technique.
I'm interested in the overarching aesthetic.

7. Finding inspiration feels like:

It falling out of the sky.
Collecting it in pieces and knickknacks.
Bumping into it on the street.
Growing it in a window planter.

8. Which of the following new pieces of information would spark a desire to explore?

Uncovering a word for a hard to encapsulate feeling (i.e. “onism”, the awareness of how little of the world you’ll experience.)
Discovering new ways to manipulate AI for new art styles.
Finding out that it's possible to have a cat colony in space.

9. When you find inspiration, does it feel more like:

Getting inspiration downloaded all at once to your brain.
Having the idea come to you gradually as you interact with it.

10. Which is more likely to catch your attention?

A fact about a singular, unusual occurance.
A fact about a pattern of behavior.

Please answer the following questions:

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11. What is your first step when starting a new project?

Googling the subject and reading wikipedia pages.
Searching the subject on Pinterest or Google Images.
Learning about the people who have first hand experience with the subject.

12. How do you like to nurture your inspiration? Is it more similar to:

Sweeping everything off your desk and working through as much of the idea as you can before it evaporates.
Putsying around with the idea for a bit, doing something else, and then coming back.

13. Which would you gravitate more towards?

Agencies that innovate visual techniques.
Agencies that have an overall good sense of design.

14. What is the anchoring idea that pushes your process forward?

This is how someone must feel.
This is true and accurate.
This craft needs to be in my output.

15. Do you feel a sense of time sensitive urgency when you are inspired?

Yes
No

16. Does having more guidelines feel like:

A suffocating set of barriers that halts creative momentum.
Something to skillfully maneuver around, creating momentum to propel you forward in the output.

17. What feels more authentic to your creative process?

Seeing the ways that elements fit and weave together.
Diving into a piece and blowing it bigger under a microscope.

18. How useful is structure while creative problem solving?

A lot
Some
A little
None

19. Which would most likely move you to create something based on a global event?

The reasons and situations that caused the event.
A TikTok made by people experiencing the situation.
Art made to represent the situation.

20. Which quote best describes your inspiration?

"Inspiration is coming at something with a fresh pair of eyes and putting pieces together."
"Inspiration is a gust of wind coming across you, it’s fleeting, make sure you do something with it."

Please answer the following questions:

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21. Which of these scenarios would stimulate the most creativity?

Creating purely from inspiration of the idea alone.
Creating for the idea with a desired end result in mind.
Creating with any medium to meet certain expectations.
Creating via a certain method that meets expectations.

22. How do you work on an idea once you are inspired?

It feels like the rush of enegry from 50 espresso shots, providing energy to work for hours.
The idea slowly dawns, coming together each time you come back to it, while interchangable working on other ideas.

23. Finding inspiration feels most similar to:

Picking random wildflowers from different places on a walk and then bringing them home.
Wanting to capture the way golden hour lighting changes the energy of the scenery around you.

24. Does having a goal for your creative output help or hinder your creativity?

Help
Hinder

25. Which of the following helps get you into a creative mindset:

Looking at designs to derive inspiration from a style and morphing it into your own.
Untangling the overarching patterns of a situation and finding a unique perspective.
Thinking about a shared human experience that can be translated into a piece.

26. You are assigned to a creative team for Liquid Death - what is your dream brief?

Do anything you want; the sky is the limit and there is no budget.
Create something for Liquid Death that portrays their brand as a caring, but creepy guardian of the earth.
Make a mascot for Liquid Death that can be used in advertising campaigns.
Make a mascot for Liquid Death that is a guardian of the earth to be used in advertising campaigns, but needs to be under a certain budget.

27. Which sounds more similar to your creative process?

You have hundreds of bookmarks that you may or may not come back to, but if you don’t collect them you won’t have them for later.
You feel something hitting and you record it in voice memos, talk to someone, or play it on the piano - anything to try to express it while you still feel it.

28. Which situation would you be most inspired to create?

A startup where you build the brand from scratch based on your vision.
A brand that is trying to go from underdog to big leagues; they have a vague vision but there is a lot of creative freedom.
A large brand that is somewhat comfortable with creative risks, but requires the existing branding and budget to be respected.
A well established brand that has a lot of specifications to pull off something extraordinary, but threading the needle is where you excel.

29. Which would move you to create?

The common traits of humanity across time, space, and culture.
A specific act of humanity; for example, an olympic athlete stopping a race to help another athlete cross the finish line.

RESULTS

For an in-depth breakdown of the types, click here.